01
Your brand feels smaller than your ambition.
The product's strong. The market just hasn't caught up to how good you are.
Brand · Marketing · Creative · AI
Not just branding.
Meet Brandling.
Senior brand, marketing and creative support, plus the smart AI workflows to back it up, for small businesses juggling it all.
The balls are juggling. Nudge one, or give it a click.
Why Brandling: the short version
18+ yrsAward-winning brand, marketing & creative experience
Strategy + craftThe thinking and the making in one place
IntegratedCampaigns, GTM, content, social, PR & acquisition
AI-readyPractical workflows, not tech theatre
What are you juggling?
Start where it itches.
Most people land here knowing something's not quite working. They're just not sure what to fix first. Pick the one that's loudest.
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Build or sharpen my brand
Starting from a blank page, or outgrown your current look? Get the name, positioning, identity and message right, so people instantly understand why you're the one to choose.
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Get my marketing and social working
Swap busy-but-random activity for a plan where every channel, including social, actually pulls its weight.
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Level up my creative
Make your business look as good as it actually is: design, copy, content and campaigns that hold up.
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Tame it with AI
Save real hours with AI tools and workflows built around how you work, without flattening your brand.
The real problem
Good businesses often look harder to buy from than they really are.
You don't need more marketing stuff. You need sharper positioning, clearer messaging and a plan that makes the work you're already doing count. Three things I see constantly:
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Your marketing is busy, but not building.
Posting, boosting, emailing, tweaking, with nothing tying it together.
03
Your tools are eating your best hours.
AI could help, but only once it's set up around your brand and your actual day.
The Brandling difference
The thinking and the making, in one pair of hands.
Big-brand work usually splits in two: the people who shape the strategy, and the people who make the work, with a handover in between where a lot gets lost. Brandling keeps it together. I shape the thinking and produce the work, so the idea you sign off on is the idea that ships. That's 18+ years doing both at once, across some of Australia's most recognised brands, and plenty of founders building from scratch.
Services
Senior help, without hiring a senior team.
Each one is simple enough to understand at a glance, and flexible enough to scope around exactly what you need.
One promise across all of them: the senior calibre big brands pay for, right-sized for your business, never watered down.
Brand Triage
A focused review of your brand, website, messaging or customer journey, with a prioritised list of what's worth fixing first.
- Brand, website & social audit
- Message and offer clarity
- Customer journey gaps
- Prioritised action plan
Marketing Partner Sprint
Senior marketing firepower for a launch, campaign or growth moment. Momentum without a full-time hire.
- Go-to-market strategy
- Campaign & content planning
- Social, PR & channel direction
- Creative briefs & measurement
Brand & Creative Build
Positioning, naming, identity, copy and the practical assets that make you look, sound and show up like the real deal, whether launching from scratch or rebranding.
- Positioning & value proposition
- Naming, identity & tone direction
- Copy, templates & content systems
- Launch assets & creative guidance
AI & Workflow Setup
Tool selection, prompts, automation and Canva systems built around your business: brand-safe, time-saving, no tech theatre.
- ChatGPT, Claude, Canva AI & automation setup
- AI image & video generation
- Prompt libraries & brand-safe workflows
- Team training & handover
Fractional Brand & Marketing Partner
A trusted senior brain across brand, campaigns and creative decisions, month to month, without committing to a permanent senior salary.
- Monthly advisory and hands-on delivery
- Agency / freelancer briefing & review
- Campaign planning & creative optimisation
Not sure which one you need?
That's exactly what the triage is for. A free 30-minute conversation to work out what's worth fixing first.
Prefer to type? Email [email]
Selected work
Big-brand experience. Small-business obsession.
A look at brands and businesses I've helped build, launch and grow, from founders finding their feet to some of Australia's biggest names. Tap any project for the story.
Darren Wertheim, Director of Photography
A complete brand and website built from scratch: identity, guidelines, site, pitch pack, and the assets to run it all.
↗
CommBank · 2016–17↗
D&AD
Wood Pencil winner
The Teleporter Adventures
A VR storybook that took financial literacy to the kids who needed it most.
Creative conceptBrand strategyCampaign
Qantas · 2016–18↗
90%+
load factors since launch
Feels Like Home: Dreamliner
Launching a new aircraft and Australia's first non-stop flight to Europe.
Brand strategyCreativeProduction
AMP Bank · launch↗
<12 mo
strategy to launch
AMP Bank GO
A mobile-first challenger bank, built from a 175-year-old institution.
Brand strategyCVPTone of voice
GoDaddy · 2021↗
#1
Games-time sponsor ad
Dream It. Build It.
Repositioning GoDaddy from domains to the website builder for entrepreneurs.
RepositioningCampaignDelivery
PetSure↗
73%
brand awareness, yr one
GapOnly
A fintech brand built from scratch to help pet owners afford vet care.
IdentityGTMWebsiteSocial
CommBank↗
+6%
brand consideration
When We Believe, We Can
CommBank's first move from ‘you can’ to ‘we can’.
Campaign leadIntegrated delivery
Darren’s is a full Brandling client build: identity, guidelines, website and content, end to end. The brand projects above are work I led inside those companies; the creative stays with them, so they’re shown as the role I played and the result it drove.
The shiny stuff
Awards & recognition
A few of the industry nods the work has earned along the way.
D&AD Wood Pencil · 2017★
Branded Content & Entertainment
CommBank: ‘The Teleporter Adventures’. One of the most creatively awarded campaigns in CommBank’s history.
AOC Inspiration Award · 2021★
Most Effective Olympic Sponsor Campaign
GoDaddy: ‘Dream It. Build It.’ Beating Speedo and Woolworths for the top prize.
Cannes Lions · AdNews★
International & industry shortlists
CommBank: ‘When We Believe, We Can’. Cannes Lions shortlist and AdNews Ad of the Year nomination.
AMI Marketing Excellence★
National Winner, Consumer Insight
WALGA.
Mumbrella · 2013★
Marketing Team of the Year
CommBank.
CEO Award★
PetSure CEO Award
“Andy has delivered more in her short time at PetSure than her predecessor did in three years.” Alex Thomas, CEO
About Andy
Hi, I'm Andy.
Andy SutherlandFounder · Senior brand, marketing & creative strategist · Sydney.
I've spent 18+ years building brands for Qantas, CommBank, GoDaddy and AMP, the award-winning, globally-recognised kind of work. But the projects I've found most satisfying are the ones where I'm helping a founder or small team being brave and hustling hard, and the thinking actually changes something for the person running the business.
Brandling is the practical expression of that: senior brand strategy, marketing, design and hands-on AI support, for businesses that deserve better than a template and a junior freelancer. I take on a small number of clients at a time, so you get my full attention, not an account manager.
I value honesty, efficiency and transparency. You'll get expert, trusted support, and if I'm not the right person for something, I'll tell you straight, and often point you to someone who is. Because time's the one thing none of us get back, and working with good people (and having some fun doing it) is the whole point.
Qualified in marketing, PR and graphic design. Canva power user long before it was on everyone's résumé. Sydney-based.
Brand strategyMarketing strategyIntegrated campaignsGo-to-marketSocial mediaPRContent strategyCreative directionCopywritingCanva systemsAI workflows
In their words
People who’ve worked with Andy.
Endorsements from the colleagues, managers and partners she’s delivered alongside.
“
Andy was the driving force behind crafting our brand strategy for the AMP Bank launch, and she did it with style and flair. She brought the mobile app branding to life, turning it into something that truly connected with our audience. Her creativity, it’s off the charts.
GS
Gabriella SvorcanAMP Bank
“
One of the hardest-working people I’ve ever met. She brings strategic thinking and incredible attention to detail, ensuring both the big picture and the finer points are executed with precision. An exceptional communicator. If you get the chance to work with Andy, take it. She will make your team better.
BB
Bret BidenkoCommSec
“
Rarely in your career do you recruit someone who masters their job function within months and very quickly becomes an asset to the company. Andy executed to a very high standard across a range of marketing disciplines, a valuable addition to any driven marketing team.
LM
Leigh MellorManaging Director, PetSure
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Andy’s strategic thinking and the seamless execution of our plans, even within tight timelines, were instrumental in the successful launch of the #GoForward content hub across the Australian, Canadian and UK markets, in record time. I’d welcome the chance to collaborate again.
HA
Hasnain AshfaqGoDaddy
“
Working with Andy for two years at Qantas was a massive highlight. Professional, focused, a strategic thinker and an amazing mentor. Her experience across industry, commitment to each role and personable nature will take her far.
JM
Jacqui McKendrickQantas
“
A brand marketing specialist with a magic eye for detail and creativity in abundance. A fantastic team player who made a solid impact across brand and beyond. Andy’s dedication, adaptability and talent make her a standout. Anyone would be lucky to have her.
SM
Suzanne MitchellSenior Manager, GoDaddy
How it works
No jargon. No pressure. Just a smart conversation.
A simple, low-stakes path from "something's not working" to "right, that's sorted."
Triage call
30 free minutes on what's happening, what's stuck, and what's worth solving first.
Clear scope
A plain-English recommendation: deliverables, timing, and what good looks like.
Make it useful
Strategy, creative, copy, templates or workflows, made with senior judgement.
Hand it over
Real assets, simple guidance, and the confidence to keep moving.
Insights
Practical notes for small business.
Short, useful reads on brand, marketing, creative and AI: the things I get asked about most. Coming soon; example topics below.
Brand Example
Five signs your brand has outgrown its logo
How to tell when a refresh is overdue, and what to fix first without starting from scratch.
Read →
Creative Example
How to brief a designer without a marketing degree
A simple structure that gets you work you love, and saves everyone a round of revisions.
Read →
AI Example
Using AI in your business without sounding like a robot
Where AI genuinely saves small-business hours, and how to keep your brand voice firmly intact.
Read →
Questions
The things people usually ask.
And if yours isn't here, the triage is the place to ask it.
A free 30-minute call to work out what's actually worth fixing first across your brand, marketing, creative or workflow. No pitch, no obligation, just a clear-headed conversation and an honest steer.
If you're a sole trader up to a team of around 20, you're exactly who Brandling is for. Smaller businesses often get the most out of senior thinking, because every decision counts for more.
It's the senior calibre big brands pay for, scoped to what your business actually needs, without agency layers, account management or a full-time salary. You work directly with me, start to finish.
Yes, properly. Audits, channel strategy, content, creative production, paid social and measurement. For most small businesses social is the front line, so it's treated that way, not as an afterthought.
Not the way I set it up. The whole point is workflows that protect your voice and quality while saving you hours: AI doing the heavy lifting, your brand staying unmistakably yours.
Ready to make your business easier to understand, trust and choose?
Start with a free 30-minute Brandling triage. We'll work out what's worth fixing first, across your brand, marketing, creative or workflow.
Not a phone-call person? Email [email]
Social media, handled properly
For most small businesses, social is where your brand actually meets your customer, so it runs through every service above, not as an afterthought or a junior's side task. The whole loop: